CRM as a Marketing Attitude Based on Customer's Information
نویسندگان
چکیده
منابع مشابه
CRM as a Marketing Attitude Based on Customer’s Information
This paper explains one of the most useful regulations in relation with managers and customers known as “CRM” . ”CRM“ is an acronym which is comprised of three main words , “CUSTOMER” , “RELATOINSHIP” & “MANAGEMENT” .”CRM“ includes all aspects of the exchange with customers and make whole elements within an organization relevant which are in relationship with customers .one of the most importan...
متن کاملInformation Models of Customers in Crm and E-crm Systems
The following article deals with customer personality in the CRM systems. Its innovatory approach consists in the method of segmentation performed according to one of psychological factors personality. The analysis is based on the assumption that the class of customers can be divided into separate types. This is possible due to the preservation of a large internal homogeneity within every type ...
متن کاملDirect Marketing Based on Fuzzy Clustering of Customers (Case Study: on one Mobile Company)
Objective There is a general tendency toward direct marketing these days. Therefore, instead of designing advertisement and marketing strategies for all the customers in the market, it is recommended to classify the customers based on clustering techniques and then design specific strategies accordingly. This will reduce marketing and advertisement expenses, increase sale department efficientl...
متن کاملThe Impact of E-CRM on Customers Attitude and Its Association with Generating Competitive Advantages in Iranian Financial B2B Context
In the emerging competitive and technological driven banking era, banks have to strive hard for retaining and enlarging their customer base. Electronic customer relationship management (E-CRM) is the combination of traditional CRM with the e-business applications marketplace. An E-CRM system provides financial institutions with the opportunity to establish individual and need oriented customer ...
متن کاملViral marketing for dedicated customers
Viral marketing has attracted considerable concerns in recent years due to its novel idea of leveraging the social network to propagate the awareness of products. Specifically, viral awareness spread by propagating the information to their friends via their social relationships. Extensive studies have been conducted for maximizing the awareness spread given the number of seeds (the Influence Ma...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Procedia Technology
سال: 2012
ISSN: 2212-0173
DOI: 10.1016/j.protcy.2012.02.123